ISSA RAE
Content
Industry
Creative Direction
Category
Production & Brand Acticvation
Timeline
6 Days
CHALLENGE
We engineered a resilient, high-capacity e-commerce ecosystem for her Kennedy Center launch that gracefully processed surges in traffic and secured thousands of dollars in immediate merchandise revenue. We then scaled this architecture to support her mass-market Walmart initiative, maintaining bespoke visual integrity across a massive commercial footprint.
SOLUTION
We engineered a resilient, high-capacity e-commerce ecosystem for her Kennedy Center launch that gracefully processed surges in traffic and secured thousands of dollars in immediate merchandise revenue. We then scaled this architecture to support her mass-market Walmart initiative, maintaining bespoke visual integrity across a massive commercial footprint.
94%
Drop Sell-Out Rate
Our countdown infrastructure and exclusive early-access tiers ensured that highly anticipated, limited 500-unit drops completely sold out within just two hours of launch.
+3200%
User Engagement
By transforming the standard catalog into an editorial-led digital bunker, we increased average session times, keeping the community exploring the brand narrative much longer.
$7.1M
Direct-to-Consumer Sales
The frictionless mobile checkout and strategic hype-building campaigns led to a massive revenue spike, with first-quarter direct sales surpassing the brand's entire previous year.
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ISSA RAE
A multimedia empire requires digital infrastructure capable of handling extreme, instantaneous traffic spikes without failure, seamlessly blending high-fashion cultural resonance with mass-market retail logistics.
Industry
Marketing and Brand Activation
Category
Creative Direction & Production
Timeline
8 Months
CHALLENGE
We engineered a resilient, high-capacity e-commerce ecosystem for her Kennedy Center launch that gracefully processed surges in traffic and secured thousands of dollars in immediate merchandise revenue. We then scaled this architecture to support her mass-market Walmart initiative, maintaining bespoke visual integrity across a massive commercial footprint.
SOLUTION
We engineered a resilient, high-capacity e-commerce ecosystem for her Kennedy Center launch that gracefully processed surges in traffic and secured thousands of dollars in immediate merchandise revenue. We then scaled this architecture to support her mass-market Walmart initiative, maintaining bespoke visual integrity across a massive commercial footprint.
2.6M
Global Impressions
Our launch campaign generated massive reach, positioning the brand globally among its target demographic.
160K
Community Reach
Through social media integration and exclusive content, we increased engagement within the core community.
870+
Waitlist Signups
Engaging pre-launch landing pages and exclusive teaser content built massive hype for the new winter collection.
New
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Be your best when
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